Imagens personalizadas, uma vez que infográficos ou imagens com palavras ou objetos sobrepostos, também podem gerar um bom desempenho.
Imagens borradas ou fora de foco podem levar a CTRs ruins, além de imagens pouco envolventes que não agradam aos usuários.
É melhor analise as imagens de melhor desempenho do seu site no Discover para desenvolver uma estratégia para quais tipos de imagens funcionam melhor para o seu site específico (ou não). Faça um inventário de seus artigos de melhor e de menor desempenho, além de suas imagens em destaque, para ver se você consegue identificar qualquer padrão sobre quais imagens funcionam melhor para gerar CTRs altos.
6. Títulos x manchetes x títulos OG
O título exibido na miniatura do cláusula do Google Discover, em combinação com a imagem em destaque, são os dois principais ingredientes para gerar fortes taxas de cliques no Discover. O título é sem incerteza o elemento mais crucial.
Portanto, é crucial entender uma vez que ortografar boas manchetes para impulsionar o desempenho especificamente no Discover. Felizmente, o Google (normalmente) parece usar elementos de página diferentes para exibir manchetes no Google Discover do que para SEO. Também é importante lembrar que esses campos impactam mais do que o desempenho do Discover, por isso não escolha títulos unicamente talhado ao envolvimento do Google Discover sem pensar em uma vez que esses títulos podem afetar outras áreas, uma vez que desempenho de SEO, experiência do usuário ou percepção da marca.
De um modo universal, O Google escolherá o título
(título do cláusula) ou o título Open Graph (OG) para a miniatura do cláusula no Google Discover. No entanto, também pode escolher a tag ocasionalmente. O Google pode até usar o título do cláusula conforme especificado nos dados estruturados. No término do dia, <em>O Google sabe que tem vários títulos para escolher e escolherá a versão que acha que terá melhor desempenho no Discover.</em></p><p dir="ltr">Para os fins deste cláusula, pegamos 80 artigos que apareciam no Google Discover e analisamos se o Google estava extraindo o título exibido de</p><h1>, OG: título ou<título>. (Nota: em alguns casos, o mesmo título foi utilizado para vários elementos).</p><p dir="ltr">De consonância com esta estudo, dos 80 artigos do Discover, <strong>O Google Discover mostrou o título OG do cláusula 75% das vezes, o</p><h1> 67% das vezes e o<title> 28% das vezes.</strong></p><p dir="ltr">Isso dá aos editores alguma liberdade criativa para ortografar títulos diferentes para SEO (que o Google geralmente extrai da tag<title>) do que para o Discover.</p><p dir="ltr">Oferecido que o campo OG: título é usado com frequência para o Discover, você pode tentar testar títulos mais “amigáveis ao Discover” nesse campo e seguir as práticas recomendadas de SEO para o<título> e</p><h1> do cláusula. Alguns editores também optam por ortografar H1s mais envolventes (e menos otimizados para palavras-chave, em verificação com<title>), o que é bom para eles no Discover.</p><p dir="ltr">O New York Times é um site que faz isso muito. Inferior está um exemplo retirado de minha recente apresentação na conferência NESS 2023. Neste cláusula, o New York Times incluiu a palavra-chave principal, “Shichimi Togarashi”, em seu<título>, que é exibido na pesquisa/SEO e <em>corresponde à forma uma vez que as pessoas pesquisam esse tempero</em>. No entanto, o New York Times omitiu o nome do tempero para um título mais envolvente (</p><h1>), que promove a curiosidade e incentiva os usuários do Discover a clicarem para saber mais.</p></p></div></div></div></div></div><div class="vc_column tdi_156 wpb_column vc_column_container tdc-column td-pb-span3 td-is-sticky"><style scoped>.tdi_156{vertical-align:baseline}.tdi_156>.wpb_wrapper,.tdi_156>.wpb_wrapper>.tdc-elements{display:block}.tdi_156>.wpb_wrapper>.tdc-elements{width:100%}.tdi_156>.wpb_wrapper>.vc_row_inner{width:auto}.tdi_156>.wpb_wrapper{width:auto;height:auto}</style><div class="wpb_wrapper" data-sticky-offset="20" data-sticky-is-width-auto="W2ZhbHNlLGZhbHNlLGZhbHNlLGZhbHNlXQ=="><div class="vc_row_inner tdi_158 vc_row vc_inner wpb_row td-pb-row" ><style scoped>.tdi_158:before{display:block;width:100%;height:100%;position:absolute;left:50%;transform:translateX(-50%);box-shadow:0px 2px 10px 0px 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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:32:09-03:00" >8 de dezembro de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/google-apresenta-gemini-e-atualiza-bard-com-gemini-pro-11/#respond">0</a></span> </span></div><div class="td-excerpt">
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<a href="https://seoforum.com.br/digital-news/" class="td-post-category">Digital News</a><h3 class="entry-title td-module-title"><a href="https://seoforum.com.br/google-maps-para-android-auto-agora-permite-salvar-a-localizacao-do-estacionamento-ao-chegar-ao-destino/" rel="bookmark" title="Google Maps para Android Auto agora permite salvar a localização do estacionamento ao chegar ao destino">Google Maps para Android Auto agora permite salvar a localização do estacionamento ao chegar ao destino</a></h3><div class="td-editor-date">
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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:43:28-03:00" >8 de dezembro de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/google-maps-para-android-auto-agora-permite-salvar-a-localizacao-do-estacionamento-ao-chegar-ao-destino/#respond">0</a></span> </span></div><div class="td-excerpt">
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<a href="https://seoforum.com.br/seo/" class="td-post-category">SEO</a><h3 class="entry-title td-module-title"><a href="https://seoforum.com.br/atualizacao-de-avaliacoes-do-google-de-novembro-de-2023-concluida-apos-lancamento-de-29-dias/" rel="bookmark" title="Atualização de avaliações do Google de novembro de 2023 concluída após lançamento de 29 dias">Atualização de avaliações do Google de novembro de 2023 concluída após lançamento de 29 dias</a></h3><div class="td-editor-date">
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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:37:11-03:00" >8 de dezembro de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/youtube-tv-lanca-opcao-para-reduzir-atraso-de-transmissao-e-evitar-spoilers/#respond">0</a></span> </span></div><div class="td-excerpt">
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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:32:09-03:00" >8 de dezembro de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/google-apresenta-gemini-e-atualiza-bard-com-gemini-pro-11/#respond">0</a></span> </span></div><div class="td-excerpt">
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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:30:43-03:00" >8 de dezembro de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/dez-principais-ferramentas-para-agencias-ppc/#respond">0</a></span> </span></div><div class="td-excerpt">Ter as ferramentas certas é crucial para as...</div></div></div></div></div></div></div></div></div></div><div id="tdi_171" class="tdc-row stretch_row_1200 td-stretch-content"><div class="vc_row tdi_172 wpb_row td-pb-row" ><style scoped>.tdi_172,.tdi_172 .tdc-columns{min-height:0}.tdi_172,.tdi_172 .tdc-columns{display:block}.tdi_172 .tdc-columns{width:100%}.tdi_172{margin-bottom:60px!important}.tdi_172 .td_block_wrap{text-align:left}@media (min-width:768px) and (max-width:1018px){.tdi_172{margin-bottom:50px!important}}@media (max-width:767px){.tdi_172{margin-bottom:50px!important}}</style><div class="vc_column tdi_174 wpb_column vc_column_container tdc-column 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ao chegar ao destino</a></h3><div class="td-editor-date">
<span class="td-author-date">
<span class="td-post-author-name"><a href="https://seoforum.com.br/author/kristty/">Kristty Hinnes</a> <span>-</span> </span> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:43:28-03:00" >8 de dezembro de 2023</time></span> </span></div><div class="td-excerpt">
O Google Maps para Android Auto está recebendo uma nova funcionalidade útil: a capacidade de salvar a localização do estacionamento ao chegar ao...</div><div class="td-read-more">
<a href="https://seoforum.com.br/google-maps-para-android-auto-agora-permite-salvar-a-localizacao-do-estacionamento-ao-chegar-ao-destino/" title="Read more" >Read more</a></div></div></div></div><div class="td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post"><div class="td-module-container td-category-pos-above"><div class="td-image-container"><div class="td-module-thumb"><a href="https://seoforum.com.br/atualizacao-de-avaliacoes-do-google-de-novembro-de-2023-concluida-apos-lancamento-de-29-dias/" rel="bookmark" class="td-image-wrap" title="Atualização de avaliações do Google de novembro de 2023 concluída após lançamento de 29 dias" ><span class="entry-thumb td-thumb-css" style="background-image: url('https://seoforum.com.br/wp-content/uploads/2023/12/google-reviews-update-stars-1701973775-696x398.jpg')" ></span></a></div></div><div class="td-module-meta-info"><h3 class="entry-title td-module-title"><a href="https://seoforum.com.br/atualizacao-de-avaliacoes-do-google-de-novembro-de-2023-concluida-apos-lancamento-de-29-dias/" rel="bookmark" title="Atualização de avaliações do Google de novembro de 2023 concluída após lançamento de 29 dias">Atualização de avaliações do Google de novembro de 2023 concluída após lançamento de 29 dias</a></h3><div class="td-editor-date">
<span class="td-author-date">
<span class="td-post-author-name"><a href="https://seoforum.com.br/author/kristty/">Kristty Hinnes</a> <span>-</span> </span> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:38:58-03:00" >8 de dezembro de 2023</time></span> </span></div><div class="td-excerpt">A atualização de avaliações do Google de novembro de 2023, a última que o Google confirmará, foi lançada ontem...</div><div class="td-read-more">
<a href="https://seoforum.com.br/atualizacao-de-avaliacoes-do-google-de-novembro-de-2023-concluida-apos-lancamento-de-29-dias/" title="Read more" >Read more</a></div></div></div></div><div class="td_module_flex td_module_flex_1 td_module_wrap td-animation-stack td-cpt-post"><div class="td-module-container td-category-pos-above"><div class="td-image-container"><div class="td-module-thumb"><a href="https://seoforum.com.br/youtube-tv-lanca-opcao-para-reduzir-atraso-de-transmissao-e-evitar-spoilers/" rel="bookmark" class="td-image-wrap" title="YouTube TV lança opção para reduzir atraso de transmissão e evitar spoilers" ><span class="entry-thumb td-thumb-css" style="background-image: url('https://seoforum.com.br/wp-content/uploads/2023/12/youtube-tv-3-696x392.jpg')" ></span></a></div></div><div class="td-module-meta-info"><h3 class="entry-title td-module-title"><a href="https://seoforum.com.br/youtube-tv-lanca-opcao-para-reduzir-atraso-de-transmissao-e-evitar-spoilers/" rel="bookmark" title="YouTube TV lança opção para reduzir atraso de transmissão e evitar spoilers">YouTube TV lança opção para reduzir atraso de transmissão e evitar spoilers</a></h3><div class="td-editor-date">
<span class="td-author-date">
<span class="td-post-author-name"><a href="https://seoforum.com.br/author/kristty/">Kristty Hinnes</a> <span>-</span> </span> <span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-12-08T12:37:11-03:00" >8 de dezembro de 2023</time></span> </span></div><div class="td-excerpt">
O YouTube TV está adicionando uma nova opção para reduzir o atraso de transmissão e ajudar os usuários a evitar spoilers.Agora, os...</div><div class="td-read-more">
<a href="https://seoforum.com.br/youtube-tv-lanca-opcao-para-reduzir-atraso-de-transmissao-e-evitar-spoilers/" title="Read more" >Read more</a></div></div></div></div></div></div><div class="vc_row_inner tdi_178 vc_row vc_inner wpb_row td-pb-row" ><style scoped>.tdi_178{position:relative!important;top:0;transform:none;-webkit-transform:none}.tdi_178,.tdi_178 .tdc-inner-columns{display:block}.tdi_178 .tdc-inner-columns{width:100%}.tdi_178{margin-top:-100px!important;margin-bottom:-175px!important;padding-top:100px!important;padding-bottom:220px!important;position:relative}.tdi_178 .td_block_wrap{text-align:left}@media (min-width:768px) and (max-width:1018px){.tdi_178{margin-top:-60px!important;margin-bottom:-90px!important;padding-top:60px!important;padding-bottom:110px!important}}@media (max-width:767px){.tdi_178{margin-bottom:30px!important;padding-bottom:24px!important;width:100%!important}}@media (min-width:1019px) and 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class="td_social_button"><a href="https://www.facebook.com/#" >Like</a></span></div></div><div class="td_social_type td-pb-margin-side td_social_twitter"><div class="td-social-box"><div class="td-sp td-sp-twitter"></div><span class="td_social_info td_social_info_counter">128,657</span><span class="td_social_info td_social_info_name">Followers</span><span class="td_social_button"><a href="https://twitter.com/#" >Follow</a></span></div></div><div class="td_social_type td-pb-margin-side td_social_youtube"><div class="td-social-box"><div class="td-sp td-sp-youtube"></div><span class="td_social_info td_social_info_counter">97,058</span><span class="td_social_info td_social_info_name">Subscribers</span><span class="td_social_button"><a href="https://www.youtube.com/#" >Subscribe</a></span></div></div></div></div></div></div></div></div><div id="tdi_200" class="tdc-row stretch_row_1200 td-stretch-content"><div class="vc_row tdi_201 wpb_row td-pb-row tdc-element-style" ><style 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tdm_block_column_title tdi_208 tdm-content-horiz-left td-pb-border-top td_block_template_1" data-td-block-uid="tdi_208" ><style>.tdi_208{margin-bottom:20px!important;padding-bottom:6px!important;border-color:rgba(255,255,255,0.2)!important;border-style:solid!important;border-width:0px 0px 1px 0px!important}@media (min-width:1019px) and (max-width:1140px){.tdi_208{margin-bottom:16px!important;padding-bottom:5px!important}}@media (min-width:768px) and (max-width:1018px){.tdi_208{margin-bottom:9px!important;padding-bottom:2px!important}}</style><div class="td-block-row"><div class="td-block-span12 tdm-col"><style>body .tdi_209 .tdm-title{color:#ffffff}.tdi_209 .tdm-title{font-family:Kanit!important;font-size:24px!important;line-height:1!important;font-weight:600!important;letter-spacing:0px!important}@media (min-width:1019px) and (max-width:1140px){.tdi_209 .tdm-title{font-size:20px!important}}@media (min-width:768px) and (max-width:1018px){.tdi_209 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<span class="td-post-date"><time class="entry-date updated td-module-date" datetime="2023-08-18T07:45:35-03:00" >18 de agosto de 2023</time></span> <span class="td-module-comments"><a href="https://seoforum.com.br/usando-chatbots-ai-para-10x-sua-pesquisa-de-palavras-chave/#respond">0</a></span> </span></div></div></div></div></div></div></div></div></div><div class="vc_column_inner tdi_222 wpb_column vc_column_container tdc-inner-column td-pb-span3"><style scoped>.tdi_222{vertical-align:baseline}.tdi_222 .vc_column-inner>.wpb_wrapper,.tdi_222 .vc_column-inner>.wpb_wrapper .tdc-elements{display:block}.tdi_222 .vc_column-inner>.wpb_wrapper .tdc-elements{width:100%}</style><div class="vc_column-inner"><div class="wpb_wrapper" ><div class="tdm_block td_block_wrap tdm_block_column_title tdi_223 tdm-content-horiz-left td-pb-border-top td_block_template_1" data-td-block-uid="tdi_223" 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